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Maria Etkind

Maria Etkind: Design & Branding Studio

  • Work
  • About
  • Clients
  • Blog
  • Contact

Tolar Family Dentistry

Tolar Family Dentistry needed a new brand and a new site. We designed a one page HTML site for Dr. Tolar that was easy and straight to the point.

• HTML 5 Site

• Logo design

Visit Site: www.tolarfamilydentistry.com

Cajun Spirits Distillery

Cajun Spirits Distillery — the first distillery in New Orleans planning to produce a comprehensive selection of spirits using sugarcane — needed to launch their brand and products via the web. Bottles had yet to hit shelves, and CSD wanted a place for people to learn about their rum, vodka and gin.

We developed a brand creative identity that juxtaposed archetypal New Orleans music, history and culture of New Orleans with a modern, cosmopolitan aesthetic — a match for the "New New Orleans" entrepreneurial culture that the distillery was a part of.

We implemented the website using Wordpress to allow for flexibility as the distillery grew and added new products and promotions. Custom programming added interactive features such as a home-page product slider, a location map and "ambiance quotes" featuring comments on New Orleans and spirits from notable and notorious personalities alike.

Business cards and label designs finish also debuted for brand launch, and we expect to extend the brand campaign to other tools as CSD grows.

Visit Site: www.cajunspiritsdistillery.com

Site Credits:
Maria Etkind, Creative Director
Karen Buck, Copywriter
Erin Allen, Developer


Ancora

This New Orleans pizzeria serves authentic Neopolitan style pizzas and house cured salamis. Ancora Pizzeria and Salumeria opened its doors in 2011. The full browser slideshow showcases the unique dining experience  through large imagery.

This low tech restaurant website is straight to the point.  Giving diners what they need without them having to look very far.

• Content strategy, copywriting, branding design, HTML and pdf. downloadable menu, as well as Google map.

• Designed the brand, logo, menus, and outdoor signage.

• I also took the pictures in the site.

Visit Site: www.ancorapizzeria.com

High Hat Cafe

This 1950's inspired cafe serves up New Orleans and Mississippi Delta traditional dishes. High Hat opened its doors in 2011.

This HTML 5 restaurant website takes a nostalgic approach by showcasing the original tile that can still be found at the cafe.  The top centered navigation is easy to follow. Allowing diners to view it via their mobile phone with out to much trouble.

• Content strategy, branding design, HTML and pdf. downloadable menu, as well as Google map.

• Designed the brand, logo, menus, and outdoor signage.

• I also took the pictures in the site.

• Used Google fonts

Visit Site: www.highhatcafe.com

Site Credits:
Maria Etkind, Creative Director and Photography
Cyril Celestine, Developer

Family Services

Family Services of Greater New Orleans is a non-profit organization that offers counseling to troubled children, families, former prisoners and much more. They engaged Etkindesignstudio to improve their website.

Their current site was outdated and didn’t provide the information necessary for clients and donors. By removing the Facebook plug-in from the home page and adding new and relevant content, Family Services can now connect to its audience in a fresh and more effective way.

• The project team of three people completed the work in two months.
• Users can now find information on the website that previously was only available by calling the Family Services office, saving staff time.
• The creative team refreshed the brand and created taglines in order to increase online donation.
• We improved the slideshow functionality, now more effectively featuring programs, case studies and a donate button.
• The site is now mobile ready, making it viewable on different sizes of handheld devices.

* We also designed their Gala invites.

Visit site: www.fsgno.org

Site Credits:
Maria Etkind, Senior Art Director and Information Architecture
Alexia Vanek, Project Design and Development
Mary Rickard, Writer

Marks/Logos

Several different logo designs I have created through the years.

City Park

City Park New Orleans: Campaign for City Park
Folder and Brochure

Boys Hope Girls Hope

Boys Hope Girls Hope

Etkindesignstudio worked for Boys Hope Girls Hope in redesigning its program brochure. Boys Hope Girls Hope (BHGH) provides motivated, at risk children in the New Orleans area with a stable home environment and academic opportunities. BHGH works directly with children in need, but depends solely on private donations for funding. We designed a brochure based on a fun and colorful typographical approach, with images of children served by the organization in their daily environment, parents in partnership with the program, staff in action, letters from past alumni, and content that reflects the values of the organization. Boys Hope Girls Hope's revitalized brochure design showcases their mission and services, creates a stronger presence for their fundraising initiatives, and makes it easier for the general public to understand what they do.

Sun Custom Restoration

Sun Custom Restoration came to us needing a logo and website redesign.

The old logo had a very simple line drawing of a wooden traditional New Orleans architectural feature. We redrew the logo to make the mark bolder and increased the size of the name.

What is great about the site is that it showcases projects and makes services a part of each project. The site also gives visitors renovation and restoration facts that are specific to historical building codes in New Orleans.

Visit Site: www.suncustomrestoration.com

Site Credits:
Cyril Celestine, Developer

OLHCC

Our Lady of Holy Cross College is a private Catholic University in New Orleans, founded by the congregation of the Sister Marianites of Holy Cross. The Marianites focus on educating the whole person "one mind and one heart". Each student is important and brings something unique and different to the school. To illustrate this point, we photographed students for the cover as well as showcased a historical timeline of the school's over 100 year old history.  The theme of this annual report focused on OLHCC's faith in education through the support of their students as well as their staff.

Contributors:

Maria Etkind, Creative Director
Mary Rickard, Writer
Daymond Gardner, Photographer
Jeffery Johnston, Photographer

StayLocal

StayLocal

Website interface design for non-profit local business Website interface design for non-profit local business organization. StayLocal has connected local, independently owned businesses in the Greater New Orleans since 2003.

In 2012, Dana Eness the Executive Director announced a new business membership-based program. As part of this expansion, Staylocal needed to update their website's interface. Maria Etkind also updated the organization's identity.

Their new interface design in conjuction with an improved information architecture showcases the organizations new membership program and allowes for members to log-in and manage their business accounts in a more flexible framework. The coding and site content management system implementation was created in collaboration with C4tech & Design.

Visit Site: www.staylocal.org

Maria Etkind also designed print materials for fundraising and a membership directory.

Tolar Family Dentistry

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Cajun Spirits Distillery

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Ancora

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High Hat Cafe

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Family Services

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Marks/Logos

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City Park

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Boys Hope Girls Hope

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Sun Custom Restoration

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OLHCC

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StayLocal

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