Last fall I was contacted by Jake Widman. He is an editor for the magazine Photoshop User. He invited me to be a contributor to their Design Makeover column for the December 2012 issue.
Photoshop User magazine publishes the “Design Makeover” 10 times per calendar year. The “Design Makeover” presents a work that is currently in the marketplace along with three “redesigns” of that work. I was one of the three designers featured in this column.
The assignment was to redesign Dawn Marks photography site. I wanted to make Dawn’s site feel more like a photography blog than just a portfolio site. I started by dividing the page into two columns. The wide column on the left shows Dawn’s portfolio, while the column on the right is dedicated to events, booking a session, contact information, and so on. I kept the existing navigation with only one edit. I created a new button for client login in the navigation bar. I wanted clients to be able to find the login button quickly, so they can view their proof's more easily.
By creating galleries and category label graphics on the home page the site is able to showcase the type of photographs Dawn is capable of creating. Dawn’s target demographic is single women and moms, which is why I chose a feminine color palette.